About Us - Damas Pakistan
Our Story: A Journey Through Time
Damas opened its doors in Lahore, Pakistan in 2007, becoming the first luxury jewellery boutique retailer of its kind in the country. As pioneers of the modern luxury boutique experience, Damas introduced a new concept to Pakistan, not just selling jewellery but creating a complete, immersive buying experience where personalization and exclusivity come together.
A family-owned and family-run business, Damas Pakistan has built its reputation on trust, craftsmanship, and long-standing customer relationships. Today, the brand operates two boutiques in Lahore and plans to expand to Islamabad in 2026.
Beyond our boutiques, we bring the Damas experience to clients across Pakistan through year-round exhibitions in major cities such as Karachi, Multan and Sialkot.
Our core values and brand promises are rooted in a clear vision: to deliver excellent quality, timeless designs, and a truly personalized experience. At Damas Pakistan, we are dedicated to helping our customers find exactly what they are looking for- pieces that reflect their individuality, celebrate their milestones and become part of their stories.
Our Legacy: A Tradition of Excellence
At Damas Pakistan, our legacy is defined by the moments we help create- moments of love, joy, and timeless celebration. From everyday moments to weddings and special gifts, our jewellery has been part of our clients’ most cherished occasions.
Each piece we craft is more than an accessory; it is a symbol of emotion, memory, and personal history. Woven into every design is a story, a reflection of who you are and the moments that matter most. With Damas, you don’t just wear jewellery, you carry a legacy of beauty, meaning and connection.
We believe true luxury is found in the details: in exceptional craftsmanship, timeless designs and the stories each piece carries. Rooted in a rich heritage, we create fine jewellery that embodies elegance, tradition, and emotion. Every piece is meticulously crafted by master artisans using the finest materials designed not only to be worn but to be remembered.
As we look to the future, our commitment remains unwavering: to create jewellery that reflects timeless beauty, unmatched quality and masterful artistry that ultimately become part of your personal legacy.
Our Vision: Where Tradition Meets Modernity
At Damas Pakistan, we celebrate the timeless beauty of tradition while embracing the innovation that defines the modern era. Our jewellery is the meeting point of heritage and contemporary design, each piece reflecting the rich cultural legacy of Pakistan, thoughtfully reimagined for today’s refined and style-conscious customer.
Every collection stands as a tribute to our roots crafted with a modern sensibility that speaks not only to the present but to the future of luxury jewellery in Pakistan.
Our Commitment: Quality and Authenticity.
At Damas Pakistan, quality is at the core of everything we create. From the purity of our gold to the precise color, cut, carat and clarity of every diamond, we ensure complete transparency and authenticity, delivering exactly what we promise. Our materials are responsibly sourced and our artisans bring each piece to life with precision and care. We go beyond aesthetics; each creation is designed to be a lasting symbol of elegance and authenticity. More than just jewellery, every Damas piece is a timeless heirloom, crafted to be treasured and passed down through generations.
